Gain new customers and a profit upfront.

Here is an easy way to gain new customers and collect profits upfront with a simple upgrade to your existing web site.

I have many clients who have a web site for a business that offers services. Some of my clients also have web sites for simply providing information. Both of these examples do not typically use E-commerce on their web sites compared to the other type of product-based clients who always sell online.

I feel that just about any business should implement E-commerce to take advantage of the traffic on the site. If you do not dangle anything on the hook no one will take a bite. So the comment I get most often is, "I do not have anything to sell online".

If you are in business you must receive income from something, right? The most obvious way to use E-commerce is to accept payments on your site. You can offer an alternative to your customers and have the ability to break up the payment into multiple installments or as a one-time payment. The great thing about this is that the E-commerce platform I offer will automatically send out confirming emails of the transactions and make it easy to send follow-up emails to remind everyone of the next payment due. As an added benefit, this customer is now part of your "contacts" so you will be able to send any other emails you might use (promotions, sales, quarterly or monthly newsletters, etc.).

The other way to use E-commerce is to either offer a "gift card" someone can give to anyone to redeem or use himself or herself. You can see why someone might purchase a gift card to give to someone else but why would they get one for themselves and pay upfront ahead of time? The answer is to provide something extra that only comes with the gift card. This "extra" can be a minor add-on service that compliments the main service and gives them a taste of other work or services you offer. The "extra" could be an extension of time. Maybe you offer an extra ten minutes free with the use of a gift card.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com. A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com

Over 100 million potential site visitors...

According to Facebook, 101 million US daily mobile users make up a whopping 78% of its 128 million daily users in the United States.

What you get from that statement above is that everyday over 100 million people in the US go online with a mobile device and get onto Facebook. Are they staying on Facebook? Many are but more importantly, how many will click links and go beyond Facebook and remain online?

So the question is, do you have a site that is mobile friendly and ready to receive, retain and interact with the vast number of potential site visitors?

Your web site should be responsive. That means it can detect that a smartphone browser is asking to display your web site files and thus provide the appropriate files for that smartphone's browser. Viewing a full size website on a tiny smartphone screen is very frustrating and difficult to navigate. Some of the pages of a full site should not be made available for viewing on a smart phone because they are problematic. Mobile device users are quick and on the move so you want to offer only the most important pages of the site.

Are any of your site visitors part of the 100 million US daily mobile users going online to Facebook?


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com. A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com

Have future clients contact you first.

I come across web sites that do not take advantage of such an easy thing as lead generation by capturing emails, names and other information. Set up a basic form and wait to see who will contact you. Change up the form and test different offers and messages to see what works best.


Here are a few reasons why its a good idea to have a vehicle to capture names and email addresses on your website.

1. Even if your business is thriving you will need leads at some point in the future when business takes a dip. This is a cost effective way to gather leads and it costs nothing except a little time when reaching out to them with follow-ups.

2. If they gave you their contact info at least you know they are interested in something. Very few businesses rely on cold calls or cold contacts. Today you want to focus on who is reaching out to you. In fact if your marketing and lead capture is done correctly you have people contacting you who are interested in what you offer.

3. Nurture new relationships and expand the pool. As you expand your number of contacts and reach out with relevant information on a regular basis. You will convert a percentage of that pool over time.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com

Web site tweak and our new guarantee

Hello All, Hope every one has begun a wonderful new year!

I wanted to point out a couple changes on our web site. First we tweaked our logo so it makes it clear we are all about web design. Despite giving our clients a well rounded platter of print collateral and digital marketing we find that most of our business is web design.

By re-designing existing web sites we bring the brand and story to the fore-front, improve the aesthetics and site organization, increase site traffic and set up our clients with the tools to execute effective marketing with measurable results.



The other change on our web site is adding a guarantee offer to clients getting a new site or re-designed site. We've shortened the cycle time for web design projects and get the new clients thinking about a mobile site too. It is something they should consider getting even though their project will be completed on time. We can't emphasize enough how important it is to have a responsive mobile site.

Uson Consulting, llc.