One of my clients gave me a big compliment the other day. She frantically said, "Freddy, no more advertising, we are at capacity and cannot accept more customers. We do not advertise and only use the website to market our business. So we need to stop advertising." Keep in mind that the ONLY advertising and marketing this business does is maintain a well optimized, content-rich website with consistent updates added on a regular basis.
Obviously this is a good problem to have. What exactly I could stop is several things that we do to the site but I would not stop anything in my opinion. I know the business owner is concerned about turning away customers and she may be worried about the need to either expand her space, get more employees, figure out a way to stagger the customers, etc. Obviously there are many people interested in what this client has since she is literally turning them away. So my initial response was, "let them have access to your knowledge and expertise by selling information or a guide online." This can be in the form of a PDF so you do not have to worry about the cost of printing or shipping. With our eCommerce capabilities the site visitor can simply download the PDF once the transaction is complete. Once you sell something you have a "registered" new contact that you will plug into your email campaigns. You can start to roll out a sales marketing system with that customer who may purchase again in the future or contact you when you are ready to accept more customers.
Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com. A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com
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