Friday, June 7, 2013

A smart tool to save time and may create more sales

Doctors, dentists, massage therapists, optometrists, spas, accountants, lawyers and service professionals such as electricians and plumbers all have something in common… they all rely on appointments! Appointments are an important part of their business and many of them use old-fashioned paper appointment books or calendar pads. The list of different businesses that rely on appointments is vast.

A better approach is for a business owner or office manager to be able to accept and set appointment requests online. It is easy reply to customers and takes advantage of future marketing opportunities.

Uson Consulting now offers a brand-new Calendar Manager. Owners, managers and employees can set up client appointments, custom events, and sales activity. Calendars can be viewed in monthly, weekly or daily formats based on preference. A widget allowing the user to select a preferred view can be added to any page on a Web site.

You can maintain private calendars for internal use only and manage employee profiles, set up tasks for individual workers and manage time off and vacation time. The Calendar Manager is an ideal solution for a prospect looking to manage time, employees and other resources efficiently in today’s challenging economic environment.

Fewer people are using voice telephone calls to manage their daily lives, because of the speed and convenience of the Internet and smartphones. Younger generations are expected to use voice telephone calls even less. A business could even use its Web site or mobile site to offer a coupon or discount if a customer makes an appointment within a certain time period. A customer or client would expect an email to confirm the appointment. In that email you could attach documents they need to read or fill out and bring with them or you can have a form built directly into the email. We can help you create different email templates that target the specific responses desired. The confirming email could provide information the client needs before an appointment or you could talk about a product/service related to the initial appointment request. This gets them thinking about other services/products you provide to create interest or get them to gather questions.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com

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