Simple answer to getting more business…

Is your web site responsive? The answer should be yes. I'll post some interesting statistics to back this up below.

When a web site is responsive it can present itself in an appropriate version for the device it is viewed on. Most web sites are designed to be viewed on standard browsers for a laptop computer or desktop system. However, that web site can also be viewed with browsers on the tiny screens of smartphones and tablets. The issue is that the site is so small it becomes difficult to navigate and read. You can enlarge areas of the site to view but that requires scrolling around in all directions to view content. This is an annoying experience for the site visitor and that will encourage them to move on to another web site.

The solution is to create mobile-friendly versions of your web site that will display properly on smartphones, tablets and other mobile devices. Being responsive means it will know what device you're using and display the site properly. Mobile sites are typically edited to provide only the most important pages and content with very easy-to-use navigation. Speed is very important to mobile device users so you want them to access what they need using a simplified version of the web site. Certain elements and graphics are too distracting and fill the screen or take away from displaying your content. You want to emphasize pages that work in conjuction with your social media efforts or are landing pages from marketing collateral.


Here are the numbers you cannot ignore...

54% of people who use their smartphones in the store are looking up other local stores’ pricing, while 53% are looking for online pricing. (Source: Wave Collapse, 2012)

44% of advanced device owners are looking for coupon opportunities on the devices and 17% have already purchased a product via mobile platforms (Source: GfK, 2012)

50% of smartphone shoppers use a GPS/mapping app to find a retail location; 44% access the site of a retailer where they typically shop; 34% downloaded a retailer’s app; and an equal number (24%) search for a coupon to use at checkout or use a barcode-scanning app to comparison shop (Source: Nielsen, 2012)

4 out of 5 consumers use smartphones to shop. (Source: comScore, 2012)


If your web site is responsive you have the opportunity to capture a very large growing group of consumers. If you would like to know more about what is available and how you can offer all those consumers a responsive web site please contact us.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com