SEO — on-page or off-page?

Do you know the difference between On-page and Off-page Optimization?

On-page optimization involves manipulating code and content on each page of a website to get better search results on search engines like Google, Bing and Yahoo. The elements that can be manipulated during on-page optimization include the actual HTML code, meta tags, keyword placement and keyword density.

By contrast, off-page optimization is not in the code on the pages of the website. Off-page optimization has an effect on a web page’s ranking on search engines with link popularity. Content is optimized in social media, blogs, articles and other websites which all point back to your site.

Off-site optimization is more costly (and more effective) because it is an on-going monthly campaign. Content is optimized and resides in many areas online other than your website. All of it should relate to your website, business or whatever you are trying to promote. The power of this optimization is that a much larger audience can access content that links back to you.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com A Web Design & Creative Marketing business who offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com