It is amazing that there are still so many small and medium sized businesses that are not on-line. Having a presence on-line is essential for creating credibility as well as exposure. It used to be a standard that any business would have a toll free 800 number. Then fax machines came along and you could not do business without. Then email became a part of daily life at home and in the work place. With a small budget any business can get a basic web site that will be essentially an electronic business card. The more you put into the site the more (ROI) you’ll get back. By the way, do NOT get a free web site by hosting with certain companies or use a dirt cheap web site where you pick templates and fill-in the info. That is the equivalent to using free business cards that are free because the printer has their contact info on the back. It says your cheap and don’t care enough to present yourself with any dignity. Why would a client/customer expect you to treat them well if you don’t treat your business with respect? Would I go to a client meeting wearing jeans? No! Another big mistake is having someone in the family or the kid next door putting a web site together. This is also not a good idea. First, you get what you paid for and second, it won't look professional or have the right components built into the site that help your business grow.
Bottom line is that you need to be part of the online community otherwise you are missing out on clients/customers, providing information without spending a lot of time (leveraging your efforts) and able to either save money or make your advertising and marketing so much more effective by having a web site. Talk to a professional who can explain the entire process; initial concepts and design, production, releasing it online, promoting it with SEO, Social Media and other forms of communication, content management/edits, Ecommerce, etc. there's so much more!
Monday, April 25, 2011
Saturday, April 23, 2011
Welcome to my blog
I look forward to sharing my ideas, opinions and comments in an industry that has changed my life and the world. I am grateful and honored that you are viewing my blog and hope that it either helps you or answers any questions you may have. You should always feel free to contact me and I do my best to reply as soon as possible.
A brief overview...
I was born and raised in NYC. I graduated from the High School of Art & Design in Manhattan and then went on to get a Bachelor of Fine Arts from FIT (Fashion Institute of Technology, State University of New York) where I majored in Advertising Design. I pursued Graphic Design and became an Art Director too. With over 20 years of experience I've managed to work in agencies as well as part of in-house creative departments for a wide range of clients.
Today, I own a business that allows me to utilize my creative background as well as some unique skills I picked up in the past few years. It seems that the most important skill I use as an entrepreneur is helping others. Regardless of what I can do or what I have to sell it comes down to "what's in it for me" and "how will this help me" from a client or customer's point of view. When I graduated from college and started working there were no computers in the workplace for designers. I learned on-the-fly on the job and today my business relies heavily on computers since so much of it is relate to the Internet. However, it always comes down to the basics in business and what drives success is the same thing over and over... helping people, nurturing relationships and great customer service.
My business partner has the perfect line..."I make friends for a living".
I hope to expand on this and tie-it into future postings which will certainly revolve around the Internet, Web Design, Creative Marketing and having your own business of course!
Sincerely,
Freddy
A brief overview...
I was born and raised in NYC. I graduated from the High School of Art & Design in Manhattan and then went on to get a Bachelor of Fine Arts from FIT (Fashion Institute of Technology, State University of New York) where I majored in Advertising Design. I pursued Graphic Design and became an Art Director too. With over 20 years of experience I've managed to work in agencies as well as part of in-house creative departments for a wide range of clients.
Today, I own a business that allows me to utilize my creative background as well as some unique skills I picked up in the past few years. It seems that the most important skill I use as an entrepreneur is helping others. Regardless of what I can do or what I have to sell it comes down to "what's in it for me" and "how will this help me" from a client or customer's point of view. When I graduated from college and started working there were no computers in the workplace for designers. I learned on-the-fly on the job and today my business relies heavily on computers since so much of it is relate to the Internet. However, it always comes down to the basics in business and what drives success is the same thing over and over... helping people, nurturing relationships and great customer service.
My business partner has the perfect line..."I make friends for a living".
I hope to expand on this and tie-it into future postings which will certainly revolve around the Internet, Web Design, Creative Marketing and having your own business of course!
Sincerely,
Freddy
Subscribe to:
Posts (Atom)