Increasing lead growth by 126%

The platform I place all my clients on (mawebcenters) posted recently that "Blogs help small businesses gain 126% more leads. Have you integrated your blog with your website yet?" I looked into this because I wanted to see where the numbers came from since I personally see a increase in site visits and forms filled (lead generation) when I blog frequently. I found that a study by HubSpot who claims that 2,300 of their customers saw monthly leads rise by 126% more than those who do not blog.

You could argue that a business who blogs is probably doing other things that improve site traffic and lead generation such as an effort with social media, optimizing the site on a regular basis, etc. One reason people read a blog is to get expert advice and learn something that you can benefit from. If the blog has consistent content it will generate repeat blog visitors who may jump to the business website or a landing page via links and gain interest in the business over time.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com. A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com

Gain new customers and a profit upfront.

Here is an easy way to gain new customers and collect profits upfront with a simple upgrade to your existing web site.

I have many clients who have a web site for a business that offers services. Some of my clients also have web sites for simply providing information. Both of these examples do not typically use E-commerce on their web sites compared to the other type of product-based clients who always sell online.

I feel that just about any business should implement E-commerce to take advantage of the traffic on the site. If you do not dangle anything on the hook no one will take a bite. So the comment I get most often is, "I do not have anything to sell online".

If you are in business you must receive income from something, right? The most obvious way to use E-commerce is to accept payments on your site. You can offer an alternative to your customers and have the ability to break up the payment into multiple installments or as a one-time payment. The great thing about this is that the E-commerce platform I offer will automatically send out confirming emails of the transactions and make it easy to send follow-up emails to remind everyone of the next payment due. As an added benefit, this customer is now part of your "contacts" so you will be able to send any other emails you might use (promotions, sales, quarterly or monthly newsletters, etc.).

The other way to use E-commerce is to either offer a "gift card" someone can give to anyone to redeem or use himself or herself. You can see why someone might purchase a gift card to give to someone else but why would they get one for themselves and pay upfront ahead of time? The answer is to provide something extra that only comes with the gift card. This "extra" can be a minor add-on service that compliments the main service and gives them a taste of other work or services you offer. The "extra" could be an extension of time. Maybe you offer an extra ten minutes free with the use of a gift card.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com. A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com

Over 100 million potential site visitors...

According to Facebook, 101 million US daily mobile users make up a whopping 78% of its 128 million daily users in the United States.

What you get from that statement above is that everyday over 100 million people in the US go online with a mobile device and get onto Facebook. Are they staying on Facebook? Many are but more importantly, how many will click links and go beyond Facebook and remain online?

So the question is, do you have a site that is mobile friendly and ready to receive, retain and interact with the vast number of potential site visitors?

Your web site should be responsive. That means it can detect that a smartphone browser is asking to display your web site files and thus provide the appropriate files for that smartphone's browser. Viewing a full size website on a tiny smartphone screen is very frustrating and difficult to navigate. Some of the pages of a full site should not be made available for viewing on a smart phone because they are problematic. Mobile device users are quick and on the move so you want to offer only the most important pages of the site.

Are any of your site visitors part of the 100 million US daily mobile users going online to Facebook?


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com. A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com

Have future clients contact you first.

I come across web sites that do not take advantage of such an easy thing as lead generation by capturing emails, names and other information. Set up a basic form and wait to see who will contact you. Change up the form and test different offers and messages to see what works best.


Here are a few reasons why its a good idea to have a vehicle to capture names and email addresses on your website.

1. Even if your business is thriving you will need leads at some point in the future when business takes a dip. This is a cost effective way to gather leads and it costs nothing except a little time when reaching out to them with follow-ups.

2. If they gave you their contact info at least you know they are interested in something. Very few businesses rely on cold calls or cold contacts. Today you want to focus on who is reaching out to you. In fact if your marketing and lead capture is done correctly you have people contacting you who are interested in what you offer.

3. Nurture new relationships and expand the pool. As you expand your number of contacts and reach out with relevant information on a regular basis. You will convert a percentage of that pool over time.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com

Web site tweak and our new guarantee

Hello All, Hope every one has begun a wonderful new year!

I wanted to point out a couple changes on our web site. First we tweaked our logo so it makes it clear we are all about web design. Despite giving our clients a well rounded platter of print collateral and digital marketing we find that most of our business is web design.

By re-designing existing web sites we bring the brand and story to the fore-front, improve the aesthetics and site organization, increase site traffic and set up our clients with the tools to execute effective marketing with measurable results.



The other change on our web site is adding a guarantee offer to clients getting a new site or re-designed site. We've shortened the cycle time for web design projects and get the new clients thinking about a mobile site too. It is something they should consider getting even though their project will be completed on time. We can't emphasize enough how important it is to have a responsive mobile site.

Uson Consulting, llc.

It takes more than a lot of "hits"

Do you review your website stats? You should have access to data that shows various activity on your website. These statistics should be available in the backend of your site or accessed on the hosting server.

What I hear often is comments from a site owner or business owner about how many hits they are getting. The total number is nice but there are more important figures to concern yourself with. For example, it is really the amount of unique visitors that counts. Each unique visitor is an individual that came to your site. How many pages they clicked through will determine the number of hits.

With most systems you can see the average number of pages visited by each individual but here are the two most important figures to concern yourself with in my opinion.

First, you should be able to find out what pages were most visited. This information will tell you what pages are getting the most attention and you can determine if that is where you want your visitors to focus their attention.

Second, how much time did visitors spend looking at the pages on your site. See what the percentages are for the amount of time spent looking at your site. Hopefully your stats can show that. You might see that visitors are on your site for less than 30 seconds, 30 seconds to 2 minutes, 2 to 5 minutes, 5 to 15 minutes, 15 to 30 minutes or even more. If your site is what they are really looking for and you have quality content you can expect your visitors to spend 2 to 5 minutes reading and looking around. 2 to 5 minutes is an ideal amount of time for them to get interested and make a call-to-action right away (either contact you or make a purchase). If they spend too much time they may be comparing with other sites or stepped away, hopefully they bookmarked you. If site visitors spend very little time on your site you have some questions to think about. Is there enough content or is the site designed properly? By design I mean not just the aesthetics and layout but how information is organized and presented. Another big question is whether your SEO (search engine marketing) and on-site optimization are mis-leading? Are you driving the wrong visitors to your site?

Website statistics are also important to evaluate how effective your sales and marketing promotions are. You should be able to access a variety of other reports, such as: which search engines are generating the most traffic for your site, which keywords are resulting in the greatest number of hits and where most of your hits are coming from. Without usage data like this, you'll have a difficult time making informed decisions about the effectiveness of your website and marketing.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com

A smart tool to save time and may create more sales

Doctors, dentists, massage therapists, optometrists, spas, accountants, lawyers and service professionals such as electricians and plumbers all have something in common… they all rely on appointments! Appointments are an important part of their business and many of them use old-fashioned paper appointment books or calendar pads. The list of different businesses that rely on appointments is vast.

A better approach is for a business owner or office manager to be able to accept and set appointment requests online. It is easy reply to customers and takes advantage of future marketing opportunities.

Uson Consulting now offers a brand-new Calendar Manager. Owners, managers and employees can set up client appointments, custom events, and sales activity. Calendars can be viewed in monthly, weekly or daily formats based on preference. A widget allowing the user to select a preferred view can be added to any page on a Web site.

You can maintain private calendars for internal use only and manage employee profiles, set up tasks for individual workers and manage time off and vacation time. The Calendar Manager is an ideal solution for a prospect looking to manage time, employees and other resources efficiently in today’s challenging economic environment.

Fewer people are using voice telephone calls to manage their daily lives, because of the speed and convenience of the Internet and smartphones. Younger generations are expected to use voice telephone calls even less. A business could even use its Web site or mobile site to offer a coupon or discount if a customer makes an appointment within a certain time period. A customer or client would expect an email to confirm the appointment. In that email you could attach documents they need to read or fill out and bring with them or you can have a form built directly into the email. We can help you create different email templates that target the specific responses desired. The confirming email could provide information the client needs before an appointment or you could talk about a product/service related to the initial appointment request. This gets them thinking about other services/products you provide to create interest or get them to gather questions.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com