Increasing lead growth by 126%

The platform I place all my clients on (mawebcenters) posted recently that "Blogs help small businesses gain 126% more leads. Have you integrated your blog with your website yet?" I looked into this because I wanted to see where the numbers came from since I personally see a increase in site visits and forms filled (lead generation) when I blog frequently. I found that a study by HubSpot who claims that 2,300 of their customers saw monthly leads rise by 126% more than those who do not blog.

You could argue that a business who blogs is probably doing other things that improve site traffic and lead generation such as an effort with social media, optimizing the site on a regular basis, etc. One reason people read a blog is to get expert advice and learn something that you can benefit from. If the blog has consistent content it will generate repeat blog visitors who may jump to the business website or a landing page via links and gain interest in the business over time.


Freddy Uson is the Creative Director and owner of Uson Consulting, llc. Visit usonconsulting.com. A Web Design & Creative Marketing business that offers web design, development, e-commerce, SEO and site optimization, marketing and all print collateral. Based in the Central New Jersey, Princeton, NJ area and serving all of NY/NJ. Contact us at (551) 265-8762 or email info@usonconsulting.com